So, you’ve completed a medical billing training program and you’ve set up your home office. Great! Maybe you’ve even put together a fantastic flyer and have already begun distributing it in your local area. Unfortunately, if you’re waiting for the phone to ring, you’ll be out of business in no time flat!
If this sounds like your situation, don’t feel bad. Waiting for potential clients to contact you, is probably one of the most common mistakes home based medical billing services are guilty of making. The good news is, you can move ahead of your competition by simply applying a few simple strategies.
Let’s get started!
Is There A Doctor In The House?
The vast majority of people buy services based on the recommendation of others. Assuming you already have a family doctor, let him or her know about your new medical billing service.
Even if your doctor already handles their billing in house. It’s quite possible they’ve been thinking about outsourcing their billing instead.
Plus, you can ask your doctor if he or she knows of any colleagues that may be interested in hiring your services. Ask for referrals.
This is your business and your new career. This is no time to be shy about it. Confidence is a quality that will go a long way when trying to woo potential clients. After all, you’ll be accessing a lot of sensitive financial data. They have to feel confident in your abilities to get the job done.
Also don’t forget about nurses. Many nurses will have the inside track on doctors who may be frustrated with having to deal with billing procedures in house.
It’s almost second nature to search online for just about anything. This includes medical billing services. Now, just because you run your business from home doesn’t mean you shouldn’t have a web presence. You absolutely should. In fact it’s a must. If you don’t have a website for your business, you are going to be missing out on potentially thousands of dollars in business.
Make sure your website not only promotes your medical billing services. But also targets the industry you want to obtain business from. In other words, if you choose to only work with doctors in radiology for example. Then be sure your website focuses on services most important for doctors in that specific area. If your service is general in nature then be sure your site makes that message clear.
* Make sure your website has a clear and easy way to contact you.
*How you charge for your services should be stated clearly.
Get A Free Business Listing From Google Free!
In addition to having a website, you can sign up for a free Google local business listing. When someone searches for medical billing in your area, your listing will come up along side others in the same business. You will also be able to include a link back to your website.
The more you know about what’s going on in the health care industry, the more clients you’re likely to get. Most doctors would rather focus on their profession than have to constantly keep up with the numerous changes in the Health Insurance Portability and Accountability Act (HIPAA) and other issues with insurance companies.
At the end of the day, if you become known as someone who really keeps track of important changes. Your medical billing services becomes even more valuable to a potential client.
Offer A Free Newsletter
Consider offering a free monthly email newsletter on changes within the industry in terms of billing and reimbursement. You could also provide tips on how doctors can get paid faster for example. You can then promote your services to members on your email list for as long as they remain subscribers.
Use these tips and strategies to begin marketing your medical billing services. Remember, the keys to success are consistency and execution.